Exploring the Future of Broadcast Applications with ROE Visual
Leek, the Netherlands (23 November 2021) – PLAZAMEDIA and ARRI engage in a unique pilot project in Germany. Working on innovative and diverse mixed reality applications in a state-of-the-art studio at PLAZAMEDIA’s headquarters in Ismaning near Munich, both companies aim to optimize complex mixed reality technology practically for TV productions. GhostFrame technology is an integrated part of the pilot project. The setup has generated serious interest from the numerous clients visiting.
In the picture: Stephan Schenk (l., ARRI) and Jens Friedrichs (PLAZAMEDIA) in the Mixed Reality Studio in Ismaning.
The pilot project intends to set new standards for virtual applications. ARRI and PLAZAMEDIA bring in their respective experience and knowledge in the field of high-end film productions, the design and engineering of mixed reality and TV studios, as well as broadcast services. Both companies aim to adapt and optimize the complex mixed reality technology, which is becoming increasingly important in the film industry, in a way that is practical for TV productions.
The mixed reality installation at PLAZAMEDIA, which initially runs until the end of November 2021, offers a state-of-the-art environment in an area of 360 sqm and a height of seven meters. Integrated is a 120 sqm ROE Visual Diamond DM2.6 LED wall with a length of 23 meters and a height of five meters, driven by HELIOS LED processing. In addition, the studio is equipped with Mo-Sys Star Tracker System and Trackmen tracking system, has embedded the GhostFrame technology as an optional tool, and as a graphic engine with the Unreal Engine 4.27 developed by Epic Games.
The lighting concept includes ARRI SkyPanel S60, ARRI Orbiter, ARRI L5, and grandMA Lighting and enables automated, scene-specific lighting control as a special feature. The camera setup consists of an ARRI ALEXA Mini LF kit with an ARRI Signature Zoom lens, an ARRI AMIRA, and Sony HDC-3500 cameras.
"We want to set new standards for virtual applications. Many customers have already visited this mixed reality studio, and some have expressed substantial interest in productions"
From broadcasts to commercials to digital events, a fully equipped mixed reality studio environment offers a wide range of possibilities for customers from different sectors. Mixed reality is ideal for media companies, the advertising industry, and the event and culture sector, which can realize their productions and events in a state-of-the-art environment. Both live and non-live formats can be realized in the broadcast area, such as talk shows, news programs, games, and quiz shows.
Stephan Schenk, General Manager Global Sales & Solutions at ARRI: “Together with PLAZAMEDIA and our partners, we are working on optimizing mixed reality for TV applications. Already, we have all learned a lot; now it’s a matter of further developing this fruitful cooperation and taking it to a new level.”
Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH: “We have created a pilot project at the media capital Munich together with ARRI that is unique in this form and with which we want to set new standards for virtual applications. Many customers have already visited this mixed reality studio, and some have expressed substantial interest in productions.”
"Inspiring images. Since 1917." ARRI is a global player within the motion picture industry, employing around 1,200 staff worldwide. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is still located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia.
The ARRI Group consists of Camera Systems, Lighting, and Rental business units, all dedicated to connecting creativity and future technologies for moving images. ARRI is a leading designer and manufacturer of camera and lighting systems and system solutions for the film, broadcast, and media industries, with a worldwide distribution and service network. The portfolio includes digital cameras, lenses, camera accessories, archive technologies, lamp heads, and lighting accessories. Along with offering exclusive technologies, ARRI Rental's first-class services and equipment provide camera, lighting, and grip packages to professional productions worldwide.
The Academy of Motion Picture Arts and Sciences has recognized ARRI's engineers and their contributions to the industry with 19 Scientific and Technical Awards.
For locations and more information, please visit www.arri.com.
About PLAZAMEDIA GmbH: Leading provider of smart content solutions
PLAZAMEDIA, a Sport1 Medien AG company, has developed into a leading sports TV producer in the German-speaking region since its foundation in 1976. Today, with its roots in classic television production, PLAZAMEDIA is also an established provider of smart, digital content solutions for all media platforms. Its customers include public and private broadcasters and platform operators, international sports associations, agencies for sports rights, and national and international companies.
The range of services is broad: classic OB van-based production or remote production, staging of live sports or entertainment events, state-of-the-art content management solutions, editing, archiving, and target group-specific content distribution on all media platforms – with convergent solutions, PLAZAMEDIA supports customers in the digital transformation of their business models along the entire content value chain.
Intelligent solutions for customer content: production, management, archiving, and distribution – worldwide, digital, and customized for all requirements.
More information: www.plazamedia.com
Picture credits: Copyright: ARRI/PLAZAMEDIA) for free use in the context of editorial reporting.